For those who could not attend in person or have not had the opportunity to see it, here is the always eloquent Hall of Fame Florida Auctioneer, Minister and Orator, Benny Fisher inducting Mike Jones into the National Auctioneers Association Hall of Fame, July 20, 2012 in Spokane, Washington.  Benny’s insight, foresight and compassion made this an induction for the ages.

Janine Huisman

Janine Huisman

We are proud to announce that June 2008 Texas Auction Academy Graduate Janine Huisman, General Manager of Huisman Auctions, Inc., Galt, CA was elected President of the California State Auctioneers Association on October 22nd at the CSAA 2013 Annual Convention held in San Diego. Congratulations Janine!

Texas Auction Academy Graduate Makes Music With Tongue-Twisting Sales Chants

Montie Davis and MJ 2013 Texas State Ringman Champion (1)

Congratulations to our great friend Montie Davis of Keller, TX named the 2013 Texas State Champion Ringman at the 57th Texas Auctioneers Association Convention held June 29th in Fort Worth. He is a September 2004 Graduate of the Texas Auction Academy and Texas Workforce Commission Approved Representative of the school. Montie is an Auctioneer for The Davis Auction Group and full time Ringman for United Classic Auctioneers and is also serving as 1st Vice President of the Texas Auctioneers Association.

Cheri Boots-Sutton is an unlikely superstar. But in the competitive, male-driven world of Texas auto auctions, this middle-aged grandmother of seven has established herself as a force to be reckoned with. Jennifer Miller visits the auction house to find out why.

Author Jennifer Miller Photography Misty Keasler


Cheri Boots-Sutton is standing in a room roughly the size of an aircraft hangar, hollering in a hybrid of English and gobbledygook. “Thirty-three thousand!” she cries. “Kinigedabid?” (This translates, roughly, to “Can I get a bid?”) A gleaming white Mercedes rolls by. “Look at the color on that baby! Thirty-three now! Thirty-four! Kinigedabid!” It’s not the most elegant vocal performance ever, or even the most intelligible, but it’s effective. Boots-Sutton has moved nearly 300 luxury cars today.

We’re on the Mercedes line at Manheim Dallas–Fort Worth Auto Auction in Euless, Texas, one of two auction houses where the 46-year-old former restaurant manager plies her trade. She’s an attractive, well-turned-out woman, with perfectly manicured hands, chestnut hair and a taut energy. “Thirty-six thousand!” she demands between bursts of gibberish. “Come on, fellas! It’s not too late for Valentine’s Day!” Another car rolls off the lot.

Anyone who knows Boots-Sutton would not be surprised by her hot streak today. She’s been auctioning cars since the late 1980s, and is widely considered to be one of the best in the business. Her résumé lists a number of national and international awards, and there seems little doubt that she will one day be inducted into the National Auctioneers Association Hall of Fame (an institution that does not boast an overabundance of female honorees).

Boots-Sutton in full-on selling mode is a thing to see. She works the block six feet above the car lane, her manner flitting between amused, exasperated and totally deadpan as she belts out a spellbinding, rapid-fire mantra that makes even the casual bystander want to put in a bid. So renowned is Boots-Sutton’s vocal style that she teaches a course on how to do it, “Auction Chant 101,” which is consistently among the most popular classes at the Dallas-based Texas Auction Academy.

To a degree, Boots-Sutton’s ascent to the top of her field has coincided with a rise in the fortunes of the industry as a whole. Popular reality shows like “Auction Hunters” and “Storage Wars” have sparked interest in auctions, as has the faltering economy, which has made bargain hunting a necessity rather than a diversion. But auctioneers haven’t had it all good.

Not so long ago, before people realized they could bid on cars via the Internet, this hangar would have been packed with dealers. These days Boots-Sutton can have as many as 150 people bidding online and as few as 10 standing in front of her. As she points out, powers of enchantment and showmanship don’t count for much when the primary means of communication is a clicked icon.

“Auctioneering,” she says, “is kind of a dying art.”

Reprinted from:

Wendy Lambert, BASFORT WORTH, TX – A new Texas State Champion Auctioneer was crowned June 29th in Fort Worth ironically on Championship Parkway across from Texas Motor Speedway. Wendy Lambert of Coppell, Texas earned a coveted spot on the roster of champion auctioneers as she was named the 2013 Texas State Champion Auctioneer at the 57th Annual Texas Auctioneers Association (TAA) Convention held at the Marriott Hotel and Golf Club at Champions Circle.

Lambert, a native of Fort Worth has been involved in the auction industry for over 20 years and operates a division of Lambert Auction Company specializing in benefit and fund-raising auctions and holds the Benefit Auction Specialist (BAS) designation from the National Auctioneers Association (NAA). Wendy comes from an auction family, her husband Doak won the title in 1989, coincidentally, also in Fort Worth. She will compete again later this month at the International Auctioneers Championship (IAC) held in conjunction with the NAA Conference & Show, July 19th in Indianapolis. Lambert took second runner at the 2010 IAC event.

“Admired and respected by her peers, Wendy’s positive attitude, engaging personality, and knowledge of the auction industry will represent the TAA well” says Mike Jones, owner and President of the Texas Auction Academy in Dallas where Wendy attended auctioneering school. Adding, “we are very proud, but not surprised at Wendy’s accomplishment and consider her a real asset to the auction community”. When asked about her win, she said, “It feels like I have been given the highest compliment, ever, by my peers. That, I will always carry in my heart.”

Other TAA contest winners included Montie Davis, Keller, TX, Texas State Champion Ringman, Kyle Dykes, Killeen, TX, Texas State Rookie Champion Auctioneer and Ernie Croucher, Richmond, TX, Texas State Senior Champion Auctioneer.

Congratulations 2013 World Champion Auto Auctioneer Trey Gallaway

Congratulations 2013 World Champion Auto Auctioneer Trey Gallaway. Trey is a 1998 Texas Auction Academy graduate.

The 2013 World Automobile Auctioneers Championship was held at Alliance Auto Auction in Waco Texas April 5, 2013. Contestants numbered 89 total in 3 divisions ( 48 auctioneers, 25 ring people, 16 teams).

-Trey Gallaway of Belton, Texas was named 2013 World Automobile Champion Auctioneer. He received $5000 prize money, a beautiful 3 tier championship trophy & champion’s diamond ring

– Bradley O’Leary, was named the 2013 World Automobile Champion Ringman. He received $2500 prize money and championship trophy

– Bill Zobel (Auctioneer) & Christine Strobietto (Ringwoman) won the 2013 World Automobile Auctioneer Team Championship. They received $5000 prize money and championship trophy each.

– Championship Judges included Mike Jones Pres. of Texas Auction Academy and United Country Auction Services, JJ Dower, Pres. National Auctioneers Assn, ADESA Pres. Tom Caruso, Manheim Pres. Sandy Schwartz, ServNet Pres. R. Charles Nichols, Manheim Dallas Gen. Mgr. Barry Roop, National Auto Auction Assn. Pres. Elect Jack Neshe, Angela Crooke America’s Auto Auction Exec., 1998 World Champion Kevin McGolthlen, BB&T Executive VP Keith Vegors, Exeter Finance Mike Bohannon & Mid America Pres. Ron Christianson.

– The Championship was dedicated to 1994 World Champion Automobile Auctioneer Gene Radcliffe, considered the finest auto auctioneer of his era. Gene was honored for his lifetime of service to the auto auction industry and auctioneer profession. He has sold over 9400 auctions and flown 4.5 million miles in his career.

Texas Auctioneers Assn. provided bottled water for all contestants and attendees. It was much appreciated by everyone.

Trey Gallaway 13 World Champion Auto Auctioneer Champ 04052013– WAAC President Paul C. Behr states ” The competition this year was as fierce & close as ever. The finest auto auctioneers and ring people brought their best and it showed”

Each contestant, former champions and judges were presented with a United States double eagle silver coin made of .999 pure silver commemorating this year’s WAAC 25th Silver Anniversary. Over 112,000 viewers tuned in on and to watch the championship.